LO1 Task 4: Analysis of a radio programme (P2/ M1)

 COAST TO COAST AM

Purpose:

Coast to Coast AM is meant to entertain and raise compelling questions and topics of discussion, these topics mainly cover themes such as paranormal and conspiracy theories which invites the audience to join in on the skeptical inquiries of guests. 

Income:

In 2020 in the Uk the radio industry on total generated a revenue of 1.3 billion great British pounds, this number has stayed consistent since 2014. Coast to coast am generates its income via advertisement breaks in which they promote a bran or company which has sponsored the episode or program itself.

Schedule:

Coast to coast AM broadcasts their show 7 nights a week from 1;00 - 5:00 a.m E.T

content:

It is a late night talk show that details many topics. Examples of these topics are paranormal activities and conspiracy theories, and has been repeatedly described as the most popular overnight show in America. People have criticised the show for supposedly promoting pseudo-historic and pseudoscientific ideas. meaning that it spreads false history and fake science.

Production techniques:

 Coast to coast AM uses many production techniques while creating its episodes, this includes organising music choices, Finding and sourcing appropriate guests to feature in episodes, competitions which help to entice an audience and give them reason to tune in therefore margining coast to coast AM's audience and ultimately bringing them more revenue, writing scripts helps the hosts and guests to keep on track and create a organised structure for the radio episode which makes it more professional and easier to follow along to for an audience, A jingle at the start of every episode helps an audience to recognise what they are listening to and it also gives insight into what the radio show is about, jingles can also be catchy and therefore viewers repeat them and ultimately promote the show more.

Staff and resources: 

Coast to coast AM radio station uses multiple different types of staff for example they will be needing different departments for example they have the people which run the show along with needing people who do the research for the show along with needing other aspects of employees for the job for example assistants to the executives, they also require the resources to run show for example air time which is hard to come by for new company's unless have solid lines ups for hosts along with guests to interest the listeners to ensure a solid fan base is build up. The mains speakers on the show consist of George Noory, a long-time presenter on weekdays and Saturdays, and George Knapp, who runs the Sunday show. The benefit of keeping these people on the show is that the listeners get the sense that they know the presenters, giving them more chance of wanting to listen to them consistently as part of their routine. Many of the resources used are, for example, used microphones uses as they are all high-quality parts along with the soundproof rooms along with other components which are vital to the show.