LO1 Task 3: Analysis of a radio station (P2/ M1)

IHeartMedia/Premier Networks

Purpose:

Premier Networks distributes content to an audience with the goal to entertain the viewers. Premier has more than 90 individual programs and therefore their purpose is to provide a plethora of types of radio so that they can educate, inform, entertain an audience and bring in as many listeners as possible. 

Funding/Advertising:

Premier networks sourcing funding by having lots of sponsors, just a few examples of there many sponsors include, NortonLifeLock, SimpliSafe, Hello Fresh, CarShield and many more. this way the sponsors of premier networks get great advertisement out of the radio programmes advertising there brand whilst premier networks and all of its radio programmes are paid by the companies for promotion.

Ownership:

Premier Networks is a subsidiary of IHeartMedia who are a big conglomerate who specialize in radio, digital, mobile, social, live events, and on demand entertainment. They own more than 850 radio stations in the US, which makes it the countries largest owner of radio stations. The benefit of Premier Networks being a subsidiary is that it allows for them to reach a much wider audience through the help of such a big company like IHeartMedia and also allows them to generate more funding which can in return improve quality of radio production etc.

Listenership: 

Because Premier Networks produces more than 90 individual programmes and radio programming services/networks to more than 5,500 affiliates across the US it means that they reach an audience of over 245 million listeners monthly making them the number 1 syndicator of domestic radio programming.

Audience: 

Premier Networks broadcast to a wide variety of ages however through their data it can be clearly seen that it reaches an older audience. Premier reaches nearly 90% of all millennials and 90% of all mums each month in the US.

Access: 

Premier Networks can be streamed completely for free just on the internet, TUNEIN is there primary way of users finding and listening to their thousands of radio stations, It connects stations and audio content with listeners. Premier networks can be accessed on computer, mobile and pretty much any black box device.

Content: 

Premier Networks content consists of the 'best' talk entertainment and sports programming featuring people such as, Ryan Seacrest, Glenn Beck, Delilah, Steve Harvey, George Noory and hundreds of others.