1) National Commercial - (Classic FM)
an independent company which is owned and operated by Global. launched in 1992, Classic FM broadcasts nationally on FM, DAB digital radio, free view, satellite and cable television and is available internationally by streaming audio over the Internet. It is the only independent national radio station to broadcast on FM alongside BBC Radios 1, 2, 3 and 4. also plays a wide, traditional classical theme however the station also features more modern pieces such as film scores and video game music.
Classic FM contains small sponsorship advertisements in order to fund the radio station while also being a great platform for other businesses to promote themselves to a large audience. this is also a advantage for the businesses who are advertising themselves as they have a rough idea of the audience of classic FM, meaning they know the demographic they are advertising to, in this case the demographic is 30+ people with the majority being on the older side of this range as they broadcast classical music and information relevant to the older generation.
Kerrang - Kerrang and Hallam FM are both owned by Bauer, kerrang is a well established brand that started in 1981 as a magazine brand but evolved later into a national and local radio station as well as on TV giving them cross media ownership. It has gained its success because of its popular genre of music which is Rock which is popular amongst a lot of people. Kerrang broadcasts to the west midlands however the radio brand has only been going since 2004.It can be accessed in multiple ways such as DAB, Freeview, online, and has a app.
Kerrang reaches 1.4 million weekly listeners, due to technological convergence it has been able to become national giving a much wider reach, the app allows digital natives access to kerrang while a station like FM radio is more suited to the digital migrants.
Horizontal integration means it can be sold across multiple platforms as multiple texts which creates synergy, examples of their different products are kerrang awards, kerrang album of most popular played songs etc.
The Radio DJ is the presenter of the music and chooses which tracks are broadcast, other presenters consist of people such as Johnny Doom, Kate Lawler, Luke Wilkins.
kerrangs audience profile consists of alternative rock music listeners, rock music with attitude from led Zeplin, Stereophonics, Nirvana, green days. kerrangs radio audience has a slightly higher male audience (61%), target demographic age is 15-35, average of 7.2 live listening hours per week, however kerrang reader has an even larger male audience (71.3%), also there audience is a wider range of ages however majority being 16-24.
2) Public - (BBC Radio)
BBC radio is a conglomerate/public service broadcaster originally started in 1922 and is the largest global broadcaster. BBC radio appeals to all age groups over 35, it has a broad age range as it offers a variety of content and music.
3) Regional - (BBC Radio Sheffield)
BBC Radio Sheffield is subsidiary of BBC Radio with a very niche target audience as its a regional radio station it focuses of relevant content for people who live locally and broadcasts music originating from Sheffield or very close by.
4) Internet - (The Fellas)
The Fellas are an independent company that stream their podcast via Spotify as well as YouTube, however there are differences between the platforms which are things such as the YouTube version being shortened and visual content is provided compared to Spotify where its the raw original podcast audio without the visual content. Although the Fellas doesn't really have proper advertisements they do have sponsors and financial backing from other groups and people such as KSI who owns a company of his own and the sidemen who produce similar internet and podcast content. The fellas regularly have well known guests featured which brings a wider range of viewers to the podcast helping to promote it to a larger audience and therefore increases income etc.
5) Non-Profit - (Hospital Broadcasting Sheffield)
Hospital broadcasting Sheffield is ran by volunteers and is a none profit organization, it gathers its funding by donations from the public which go to helping patients within the hospital whilst also paying towards keeping the station going as they have expenses such as music royalty rights and equipment. It was established in 1976 and broadcasts to the royal Hallamshire hospital and northern general Sheffield. Its purpose is to entertain and inform patients within the hospitals when they might be separated from normal society it gives them something to be interested in and aims to uplift people through its wide range of music and conversation topics which broadcast 24 hours. They aim to target all range ages as patients can be any age and from any background. Over 40% of the patients don’t have family or friends who visit so volunteers and the radio station aim to prevent loneliness and uplift spirits.
Comparison:
There are a plethora of different radio stations from independent stations such as classic FM and The Fellas and then there’s kerrang and bbc Sheffield live who are subsidiaries of conglomerates, although they are different in lots of aspects they also share similarities such as the intention to entertain an audience through whatever content they broadcast their aim all stays the same which is ultimately to gain an audience which enjoys there specific content. The only station which is profoundly different is Sheffield hospital radio who don’t seek to benefit financially from their audience but instead only want to provide, this is shown as they are a none profit organization which consists of volunteers to produce the content, Sheffield hospital radio could be considered to have a much more niche audience as they mainly targeting their viewers based on them being in hospital and needing something to keep them positive compared to each other station which is that there audience choose to tune into that specific station purely because of the fact they broadcast music or content which they find interesting. The age ranges differ for each radio station, for example as stated previously Sheffield hospital radios age range is all the way from children to elderly people, compared to a station such as the fellas which is tailored to an age range of about 16 - 30
Or kerrang who’s target age is 15 - 35, there’s also then BBC radio who appeals to people over the ages of 35. The reasons based for these age ranges are down to the type of music each station broadcast, stations like BBC radio tend to play more classical music compared to something like kerrang who play more rock and contemporary music. Classic FM, Kerrang, and BBC can take advantage of technological convergence to increase the audience they reach due to being able to broadcast via places like DAB and apps.
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